Kinzie Buckley
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Small Business SaturGay

Beyond democratizing creativity, Picsart is defining visual culture. With 150 million active monthly users across the globe, it is reimagining a generation’s relationship with design and how their creativity is expressed.

My creative partner and I were brought on to conceptualize and launch global campaigns and have since stepped up to help lead the global creative team of over 30+ designers, animators, and writers.

Roles and Contributions: Creative Lead, Lead Copywriter, Strategy and Positioning, Brand Guidelines, Production

Small Business SaturGay

Brand Activation
Role - Creative Director
Comms - Jenna Black
Production - Carine Tomassian
Design Lead - Liah Moss
Designer - Darren Chan
Designer - Rima Kirakosian

AdAge
Campaign

Pride is big business. Yet LGBTQIA2S+ businesses only see a small percent of the revenue generated during Pride. To make sure that Pride means big business for small queer businesses, Picsart partnered with Everywhere is Queer to launch Small Business SaturGay on June 29th.

This is a day to shop queer, celebrate queer businesses, and spotlight the people behind them. Together with Everywhere is Queer, we’re providing everything businesses need to market their business and get the attention they deserve on the 29th, during Pride and year-round.

 
 

Content packs

We released a series of free content packs so anyone can easily market their LGBTQIA2S+ business or show their support for a business in their community.

 
 
 

Social

We then levered our 10+ million followers on socials to highlight the businesses, the people behind them and Everywhere is Queer.