Kinzie Buckley
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Small Business SaturGay

Beyond democratizing creativity, Picsart is defining visual culture. With 150 million active monthly users across the globe, it is reimagining a generation’s relationship with design and how their creativity is expressed.

My creative partner and I were brought on to conceptualize and launch global campaigns and have since stepped up to help lead the global creative team of over 30+ designers, animators, and writers.

Roles and Contributions: Creative Lead, Lead Copywriter, Strategy and Positioning, Brand Guidelines, Production

Picsart - Small Business SaturGay

Brand Marketing & Brand Activation
Role - Creative Lead - CW
Art Director - Zachary Charters
Animation - Eduard Soghoyan, Margarita Kbeyan
Designer - Kim Mkhitaryan
Production Agency - The Self

AdAge
Campaign

Pride is big business. Yet LGBTQIA2S+ businesses only see a small percent of the revenue generated during Pride. To make sure that Pride means big business for small queer businesses, Picsart partnered with Everywhere is Queer to launch Small Business SaturGay on June 29th.

This is a day to shop queer, celebrate queer businesses, and spotlight the people behind them. Together with Everywhere is Queer, we’re providing everything businesses need to market their business and get the attention they deserve on the 29th, during Pride and year-round.

 

The site

We built a site that xxx

 

Content packs

We've released a series of free content packs so you can easily market your LGBTQIA2S+ business or show your support for a business in your community. You’ll find stickers, backgrounds – plus lots of easy-to-use AI photo and video editing tools and templates on Picsart (psst. scroll for a free trial.)

 
 
 

Social

Highlighted them to our 10+ million followers