Kinzie Buckley
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Picsart: Let's make it

Beyond democratizing creativity, Picsart is defining visual culture. With 150 million active monthly users across the globe, it is reimagining a generation’s relationship with design and how their creativity is expressed.

My creative partner and I were brought on to conceptualize and launch global campaigns and have since stepped up to help lead the global creative team of over 30+ designers, animators, and writers.

Roles and Contributions: Creative Lead, Lead Copywriter, Strategy and Positioning, Brand Guidelines, Production

 

Picsart - Let’s make it

 

Role - Creative Lead
Creative Lead - Zachary Charters
Animation - Eduard Soghoyan, Margarita Kbeyan
Designer - Kim Mkhitaryan
Production Agency - The Self

AdAge: “Picsart is giving Canva a run for its money in a series of new whimsical ads that position it as a tool for the average entrepreneur. ”

We’re seeing a boom in people starting their own businesses – 5.4 million new businesses were started in 2023. Each founder is looking to create something unique to them. But they also report that trying to do so all alone is one of the biggest challenges they face.

We launched a brand campaign to move Picsart upmarket and show the ever-growing number of solopreneurs that they’re not actually alone in their ‘preneur journey. Whether you’re a jewel-preneur, bake-preneur, plumb-preneur, dog-preneur, insta-preneur, DJ-preneur or you-name-it-preneur, we’re here to help support you as a doer-preneur.

The campaign was created by our in-house creative team and shot and produced in Armenia 🇦🇲

 
 
 
 

Let’s make it social

We extended the campaign across performance marketing, organic social, ASO,
in-app, and display.

In-app we created custom content packs with exclusive stickers and backgrounds.

These were shot and designed by our in-house team.