Go Finding
Role - Copywriter
Art Director - Sanay Lemus
Client - HomeGoods
Agency - McCann NY
Creative Directors - Lizzie Wilson,
Tali Gumbiner, Neil Ramanan
We created a series of installations across the country designed to evoke the thrill of finding that customers experience in their stores.
We used 1,241 pieces to create three unique installations: Lamps re-created Manhattan’s skyline in New York. Picture frames formed a wall of stories in Austin. Mirrors lined the desert floor in the Valley of Fire, Nevada, forming a river of reflected sky.
The experience was designed to give people a new way to interact with the HomeGoods brand while proving that you can find inspiration everywhere, especially in our stores. Because at HomeGoods, you don’t go shopping, you go finding. And that’s the fun of it.
