Picsart

Role: Creative Lead/Creative Director
Art Director: Zachary Charters
Creative Director: Shachar Aylon

Beyond democratizing creativity, Picsart is defining visual culture. With 150 million active monthly users across the globe, it is reimagining a generation’s relationship with design and how their creativity is expressed.

My creative partner and I were brought on to conceptualize and launch global campaigns and have since stepped up to help lead the global creative team of over 30+ designers, animators, and writers.

Spotlight Series

Picsart launched the Spotlight Series–an online episodic program–to showcase the humanity behind our community and highlight what’s possible with Picsart.

Each episode focuses on one creator who we work with to tell their story or showcase their business. The style of the episode is designed to complement the creator's style while staying true to our brand.

Pride

For Pride 2022, we transformed the Picsart platform into a space for the global LGBTQ+ community to find power in creative expression and exploration. This space was created to be a safe place where anyone, no matter their location or local laws, can come together to celebrate Pride, explore their identity, support with allyship, and inspire edits showing how they’re #ProudbyDesign.

To launch the Proud by Design space we collaborated with four LGBTQ+ multi-hyphenate creators and photographer Haley Varacallo to capture photos that truly represented themselves and their communities. We brought in a 70% LGBTQ+ crew and local designers to help bring each featured creator’s vision to life.

Pride year-round

Pride is so much more than just the month of June, which is why Pride content will live year-round under #ProudbyDesign on Picsart. And because representation matters, the images captured on set will also be used globally for the next year in a range of evergreen marketing and communications.

Picsart empowered the creator in everyone by giving the world the ability to create anything they could think of. Literally, anything. Flying unicorn crabs shooting rainbows, aliens big wave surfing in the clouds, dogs as humans, and humans as anything but. Some might say we gave them too much power. We say, na.

Instead, we’re doubling down on empowering our creators to go even further with their edits. To find others who also use AI to solely generate steampunk meets hello pony. To not just create but have a place to share and collaborate. To learn from remixes and replays. A space to be their most creative selves and find those who celebrate them for that. A space where every culture and subculture has a place.

Welcome to Picsart Spaces...Misfits, fit here.