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Qualcomm asked us to make a demo video that touted the impressive power of 5G with terms like, scalable OFDM numerology with 2n scaling of subcarrier spacing and flexible dynamic self-contained TDD subframe design. Instead, we made a music video that shows just how seamless life with 5G will be.
Client: Qualcomm
Agency: McCann NY
Creative Director: Dov Zmood
Art Director: Sanay Lemus